How a customer searches and discovers a salon?
A customer's journey to finding a salon can be a long and winding one. It all starts with a customer becoming aware of a need or a want for a salon service. This can be triggered by anything from seeing a friend with a great haircut to watching a beauty tutorial on YouTube. Once customers have realized they need or want a salon service, they will begin their search for the perfect salon. You can ask friends for recommendations and check reviews. Once the customer has found salons that are Best in Delco, they will usually visit the salon's website or social media page to get a better sense of the business. Finally, the customer will make a decision and book an appointment. This journey is not always linear, and customers may backtrack or change their minds several times before finally settling on the specific salon. Steps for finding the best salon A customer's journey to finding a salon has a few key steps. The first step is awareness, or understanding that they need or wa...